Rebranding project for the Korean Cultural Center Los Angeles (KCCLA) reimagined the institution’s visual identity to better reflect its role as a bridge between Korean heritage and contemporary culture in Los Angeles.

The new identity blends traditional Korean motifs with modern design sensibilities, incorporating elements inspired by Hangul typography, color symbolism, and geometric forms found in Korean art, architecture, and textiles. The system is designed to feel both diplomatic and dynamic, honoring the center’s official purpose while making space for evolving generations of Korean-American creativity and outreach.

Deliverables included a modular logo system, stationery, wayfinding concepts, and event branding, all rooted in cultural respect and forward-thinking design.

This poster series was created for the Korean Cultural Center Los Angeles (KCCLA) as part of the Culture Box Exhibition, a project aimed at introducing diverse aspects of Korean culture to global audiences through curated, portable experiences.

Each

This series of three posters celebrates the richness of traditional Korean heritage through bold, graphic representations of iconic cultural symbols: the tal (mask), traditional instruments, and heritage hats such as the gat.

Each poster focuses on

This poster is a vibrant visual guide to Hangul, the Korean writing system, showcasing its 14 basic consonants and 10 basic vowels in a bold and educational layout.

Set in a modern Hangul typeface, the design emphasizes clarity, structure, and rhyth

Jacob & Co Rebranding Infographics

Huntington Library Infographic